Services
Market Research
Business Transformation
Tap Into Unfolded Insights with our Agile Market Research Services
Opusing provides thorough services for quantitative and qualitative market research to meet a wide range of business requirements. We have spent the last 15 years collaborating with major international brands and some of the top consulting companies in the world to produce insights that support new market entrance, product and service development, brand messaging, and customer experience management. We conduct various local and international B2B and B2C market research studies. Depending on your goals, we also implement one or more research methodologies, such as online surveys, telephone interviews, and focus group discussions, to generate the most effective results.
Vision of Future Reality
Qualitative Deep Dive Solutions
Our qualitative market research services offer unrestricted access to richer, deeper insights compared to conventional research techniques, for instance, face-to-face interviews, which can be problematic with challenging markets and audiences and during unforeseen possibilities due to several logistical restrictions.
What our qualitative market research solutions offer:
Data Driven Deicion Making
Delivering Insightful Results with Quantitative Market Research
With a brilliant approach to quantitative market research, we combine interpersonal approaches with statistical-based procedures to discover the concrete facts behind the requirements, wants, and desires of your target market. Opusing specializes in offering market research that can assist you in overcoming obstacles when making decisions about entering or exiting markets. This typically depends on a comprehensive evaluation of the underlying facts; a realistic estimate of market size and profit potential. Get in touch with us to learn more about our comprehensive strategy of merging past and syndicated research data to create a top-notch portrait of the products, services, and, of course, consumers.
Best in class analysis
New-Age Brand Tracking
A strong brand presence is critical for success in any industry. With Opusing's cutting-edge brand health tracking methodology, you can understand where your brand stands in the market in terms of performance, positioning, awareness, equity, and reputation among your target audience and competitors. By blending in-depth qualitative research with quantitative data analysis, our holistic approach to brand health tracking helps you better understand your target consumers by bringing you relevant responses from them in almost real-time.
- Our comprehensive methodology for monitoring brand health indicators provides insightful strategic information and improves the precision of your tactical decision-making.
- Digital quantitative data provides access to short- and long-term brand health mechanisms.
- You can track real-time key performance metrics.
- Dynamic tracking facilitates course correction in near real-time.
Insight Moguls
Why Choose Opusing for Quality Insight Solutions?
In today's highly competitive market, staying at the top requires excellent skills, competence, and insights. At Opusing, we offer comprehensive market research to brands to strategically explore market potential and trends. Our team comprises skilled and talented individuals with extensive market research expertise. As a result, they have an abundance of knowledge and experience regarding how the market works. In market research, we have successfully assisted both emerging and well-established firms to understand the market environment better so they can connect their corporate objectives with customer expectations.
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Qualitative Interviews
In-depth Interviews
Although in-depth interviews do not have the same dynamic stimulation of the focus group discussion they do provide a deeper, more personal understanding of the individual’s underlying motivations, attitudes and behavior. The findings from in-depth interviews provide a basis for insightful strategic recommendations. In-depth interviews are an effective qualitative technique for discussing sensitive issues or for specialized or difficult to recruit consumers.
At Opusing LLC, we have undertaken in-depth interviews with senior executives, business people, welfare recipients, the aged and indigenous people, as well as many other important groups (health specialists, teachers, students, drug users, gamblers, etc.).
